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Letter Broaching Potential Business Partnership

By: Beth Morrisey MLIS - Updated: 7 Dec 2012 | comments*Discuss
 
Letters Partnership Potential

When an you want explore the possibility of a partnership, a letter is the best business tool at your disposal. By investigating the topic via a business letter you can clearly state your offer and the recipient of the letter can respond without feeling pressured. Sending a letter broaching potential partnership is also a good way to start a paper trail for record keeping purposes, and as such these letters should always be formatted formally.

Content of a Letter Broaching Potential Partnership

A letter broaching potential partnership may either be very detailed with information on the formal offer and all of its provisions, or it brief, with only an invitation to discuss some form of partnership. Either way it would be appropriate to include an explanation of why a partnership is desired and why it is believed that a partnership would be beneficial to each party. Include contact information and an invitation for the recipient to respond.

Format of a Letter Broaching Potential Partnership

A letter broaching potential partnership should be formatted as a formal business letter. The name, title and mailing address of both the letter writer and recipient should be included, as well as formal salutations and closings. The date and a written signature are important for book keeping purposes and any enclosures that are sent with the letter should be noted on the letter itself. When a letter broaching potential partnership is sent it should always be printed on business letterhead. Email delivery is rarely appropriate in this situation.

Sample Letter: Broaching Potential Partnership

Mr. Peter McGonagle
Job Title
Organisation One
Mailing Address

Date

Mr. Joseph Chan
Job Title
Organisation Two
Mailing Address

Dear Mr. Chan,

I would like to explore the possibility of a partnership between [Our Business] and [Your Business].

As the two leading providers of [Goods/Services] in [Location], both [Our Business] and [Your Business] are well respected and enjoy sterling reputations. Yet while [Our business] provides [Goods/Services] mainly to [Demographic], [Your Business] enjoys great popularity with [Demographic]. I believe that if [Our Business] and [Your Business] were to partner we could enjoy increases in our client base and revenue while at the same time lower costs and associated expenditures.

I would be very interested in discussing my ideas for a potential partnership between [Our Business] and [Your Business] and invite you to contact me at any time. I can be reached via email at [Email Address], on my mobile at [Telephone Number] or at the mailing address listed above. I look forward to hearing from you soon.

Yours sincerely,
___________________
Peter McGonagle
Job Title

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