Sales Letter to Quote for a Job

Writing a sales letter to quote for a job does take a certain amount of skill. The sales letter has to convey many different qualities all within a short space and still manage to hold the customer’s attention. This business writing skill is much sought after and successful sales letters can make a big difference to a company’s profits.

Intent of the Sales Letter to Quote for a Job

A good sales letter has many intentions with the main one being to sell. This letter is specifically designed to generate a sale by influencing the reader towards a specific product or service. If the sales letter is from a potential customer then they may have already expressed an interest in the product or service. The sales letter is designed to push more information and to advise on the best products and services for the customer. Quotes can be given but alternatives in the letter will show the customer is dealing with an authoritative salesperson.

Research for the Sales Letter

Researching a sales letter means preparation before writing. If possible find out about the customer. This could be another company, which could mean other sales avenues and repeat business. Research thoroughly all aspects of the product or service that is being sold or quoted for. Researching will mean the salesperson can offer alternatives that may be better suited to the customer. If the salesperson shows authority on the product then the customer is more likely to be confident in their purchase.

Enclosing Brochures with a Sales Letter

A sales letter to quote for a job is not a cover letter, it is a letter aimed at selling. The letter does not have to include a huge amount of information on the actual product. Most companies will have their own brochures containing information on the range of services and products they sell. A sales brochure is additional selling material and is considered part of the overall selling package. Always mention in the sales letter that a product or service brochure has been included.

Confirming the Sales Quote

Sales letters to quote for a job will usually be sent after some interest has been expressed by a customer and a price will already have been mentioned. A line should be placed in the letter to confirm this sales quote and alternatives can be mentioned. If possible the sales person can mention alternatives such as discounts for bulk buying or frequent use of the service. These alternatives are designed to both hook the customer and prove that the sales company has the customer’s interests at heart.

Benefits to the Buying Customer

A sales letter to quote for a job is similar to an advertisement. The letter can include the actual benefits to the customer by choosing a particular product or the suggested alternatives. The sales letter should be designed to show how the product or service can be beneficial to them. Always keep the customer (target audience) in mind when writing the sales letter. Think as the customer would; would the customer want to buy from this company after reading the sales letter?

Closing the Sales Letter

The intention of the closing section of the sales letter should be designed to urge the reader to take the next step in the buying process. The closing section of the letter should be polite and show appreciation for the customer’s interest in choosing this particular product or service. Many companies will add a closing offer such as a small discount if the order is made before a certain date. This technique is again designed to catch the reader’s interest and urge them to make a purchase.

Sample Sales Letter to Quote for a Job

Customer name
Address
Postcode

Date

Dear

Further to our telephone conversation on (date) I confirm the quoted price for pale blue A4 80GSM recycled photocopying paper at £65.00 per 2500 sheets. If more than the requested amount is desired then we can offer this product at a reduced price rate.

Please find enclosed a samples brochure containing full details of our product range. As you mentioned in our conversation this paper is to be used in your company brochure. Although the pale blue photocopying paper would be suitable for your intention I would like to suggest that you view the marine blue sample on page 16 of the brochure. The brightness of this paper may actually provide a more suitable background for the brochure and the quality of this paper is superior to the pale blue 80GSM. I can send over brochures that have been printed on both types of paper for your consideration.

I look forward to hearing from you and to receiving your order in due course. As stated we will supply a discounted rate if an order is placed by (date).

Yours sincerely

Name

Encl: Paper sample brochure