Home > Sales, Prospecting & Quotes > Sales Letter Notification of New Products

Sales Letter Notification of New Products

By: Garry Crystal - Updated: 15 Mar 2013 | comments*Discuss
Sales Letter New Products Notification

A sales letter notification of new products is one of the ways that companies promote and announce a new addition to their business range. The notification letter is similar to an advertisement and can be aimed to catch the attention of new customers and established clients.

Intent of the New Product Sales Letter

The main intent of the new product sales letter is of course to make customers aware of a new addition to the already established range of products. This could be a brand new addition or an upgraded product line. The new product notification should highlight the benefits of the new product to the target audience; new customers and established clients. The letter should be sharp, concise and enthusiastic about the new business product.

Preparation and Researching the New Business Product

This type of letter cannot be written without thoroughly researching the product. The writer will usually be a copy writing expert or a writer who can make a product capture the reader’s interest in a short amount of space. There is no need to over elaborate when describing the product, especially if there is an accompanying sales product brochure. The description should be succinct and certain product details can be highlighted using bulletin points.

Highlighting the Benefits of the New Product

One of the major selling aspects of the new product will be to highlight the product’s benefits to the customer:
  • This can also mean highlighting how the product will be more cost and time efficient to the customer
  • It could also highlight how it can be specifically implemented into another company’s workplace
  • It could also be an upgraded product that is actually less expensive than the original

Content on Investment Opportunities

Another sales highlight could be to mention the investment opportunities to be had by purchasing the new product. This could come in the form of explaining that the product will pay for itself through cost savings within a set period of time. Think as the customer would and the reasons why they would actually buy this product instead of a competitors, even if this product is higher priced. Describe a unique selling point, something that makes this product different from similar products on the market.

Setting out the Sales Letter for New Products

Short and snappy descriptive paragraphs should be used throughout. The writer wants to capture the reader’s attention but not assault them with infinite product details. A few bullet points with bold lettering can be used to highlight the benefits of the new product. If possible an email link can be added to the sales letter to a website with more product detail. A bold product description can also be added at the beginning of the letter that will describe the product in one line.

Starting and Closing the New Product Sales Letter

Begin the sales letter by announcing appreciation such as thanking the customer for sparing a few moments to read this announcement sales letter. The letter can end with a notification of a follow up call or letter in case of any questions on the product. There can also be a line requesting that the customer can contact the company at any time to discuss the product. Always place contact details such as telephone numbers, extensions and email addresses.

Sample Sales Letter Notification of New Products

Name of client
Company Name


Dear client’s name

Business Customer Account No:

Thank you for taking a few minutes to read about an exciting new addition to (company name) existing product range. We believe that (name of product) can provide excellent benefits to your company. There are number of impressive cost saving benefits to the (product name) that will be applicable to your company.

  • Competitively priced keeping capital outlay to a minimum
  • Guaranteed return on investment within a matter of months
  • User friendly and free staff training by our support team

Please find enclosed a product brochure with detailed specifications of the (product name). Presentations and demonstrations of the (product name) are available at your workplace by contacting (name) on (telephone number and email address).

Once again I thank you for taking the time to consider our new product and I look forward to hearing from you soon.

Yours sincerely

Your name

Encl: new product brochure

You might also like...
Share Your Story, Join the Discussion or Seek Advice..
Why not be the first to leave a comment for discussion, ask for advice or share your story...

If you'd like to ask a question one of our experts (workload permitting) or a helpful reader hopefully can help you... We also love comments and interesting stories

(never shown)
(never shown)
(never shown)
(never shown)
Enter word:
Latest Comments
  • Kanny
    Re: Letter Offering a Partnership
    Please I need a letter I will send to a company overseas (Europe), asking them for a partnership. I opened a new company and I…
    8 July 2020
  • Dessy
    Re: Letter Offering a Partnership
    Hello, can you help me draft a letter proposing new delivery service from a delivery company to an ecommerce company. Thanks
    17 June 2020
  • Damian Dark
    Re: Letter Offering a Partnership
    hello . if you could please help me draft a business latter, requesting partnership with a company/manufacture
    13 June 2020
  • Zulfi
    Re: Letter Offering a Partnership
    I want to know to how to send the partnership offer to a community Facebook page
    19 May 2020
  • Sapo
    Re: Partner Resignation Letter
    How to get out of a business partnership, with out having to spend money.what are the steps to be taking?
    5 April 2020
  • Goodwill
    Re: Letter to Creditors That Business is Closing
    I'm looking for a letter to inform my service provider that my company has been liquited by the sheriff of…
    4 March 2020
  • tagaywa
    Re: Letter Offering a Partnership
    i need a letter of patnering with the youth groups of singers and other charitable organisations.
    2 March 2020
    Re: Partner Resignation Letter
    I have resigned from partnership by court agreement but I didn't have resigned from MCA. Now I want resign from MCA. But my others…
    27 February 2020
  • N/N
    Re: Letter Offering a Partnership
    Please I need an assistance on how to write partnership letter to a medical equipment supplies and scientific chemicals company…
    9 January 2020
  • eugenique
    Re: Letter Offering a Partnership
    I am writing to seek your assistance in drafting a letter of come back or resumption in doing business with an oil and gas…
    7 January 2020