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Sales Letter Notification of New Products

By: Garry Crystal - Updated: 15 Mar 2013 | comments*Discuss
Sales Letter New Products Notification

A sales letter notification of new products is one of the ways that companies promote and announce a new addition to their business range. The notification letter is similar to an advertisement and can be aimed to catch the attention of new customers and established clients.

Intent of the New Product Sales Letter

The main intent of the new product sales letter is of course to make customers aware of a new addition to the already established range of products. This could be a brand new addition or an upgraded product line. The new product notification should highlight the benefits of the new product to the target audience; new customers and established clients. The letter should be sharp, concise and enthusiastic about the new business product.

Preparation and Researching the New Business Product

This type of letter cannot be written without thoroughly researching the product. The writer will usually be a copy writing expert or a writer who can make a product capture the reader’s interest in a short amount of space. There is no need to over elaborate when describing the product, especially if there is an accompanying sales product brochure. The description should be succinct and certain product details can be highlighted using bulletin points.

Highlighting the Benefits of the New Product

One of the major selling aspects of the new product will be to highlight the product’s benefits to the customer:
  • This can also mean highlighting how the product will be more cost and time efficient to the customer
  • It could also highlight how it can be specifically implemented into another company’s workplace
  • It could also be an upgraded product that is actually less expensive than the original

Content on Investment Opportunities

Another sales highlight could be to mention the investment opportunities to be had by purchasing the new product. This could come in the form of explaining that the product will pay for itself through cost savings within a set period of time. Think as the customer would and the reasons why they would actually buy this product instead of a competitors, even if this product is higher priced. Describe a unique selling point, something that makes this product different from similar products on the market.

Setting out the Sales Letter for New Products

Short and snappy descriptive paragraphs should be used throughout. The writer wants to capture the reader’s attention but not assault them with infinite product details. A few bullet points with bold lettering can be used to highlight the benefits of the new product. If possible an email link can be added to the sales letter to a website with more product detail. A bold product description can also be added at the beginning of the letter that will describe the product in one line.

Starting and Closing the New Product Sales Letter

Begin the sales letter by announcing appreciation such as thanking the customer for sparing a few moments to read this announcement sales letter. The letter can end with a notification of a follow up call or letter in case of any questions on the product. There can also be a line requesting that the customer can contact the company at any time to discuss the product. Always place contact details such as telephone numbers, extensions and email addresses.

Sample Sales Letter Notification of New Products

Name of client
Company Name


Dear client’s name

Business Customer Account No:

Thank you for taking a few minutes to read about an exciting new addition to (company name) existing product range. We believe that (name of product) can provide excellent benefits to your company. There are number of impressive cost saving benefits to the (product name) that will be applicable to your company.

  • Competitively priced keeping capital outlay to a minimum
  • Guaranteed return on investment within a matter of months
  • User friendly and free staff training by our support team

Please find enclosed a product brochure with detailed specifications of the (product name). Presentations and demonstrations of the (product name) are available at your workplace by contacting (name) on (telephone number and email address).

Once again I thank you for taking the time to consider our new product and I look forward to hearing from you soon.

Yours sincerely

Your name

Encl: new product brochure

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