Sales, Prospecting & Quotes

Professional templates for winning new business and maintaining client relationships. Articles cover initial outreach, quotations, follow-ups, referrals and handling rejection gracefully.

Business Introduction Letter to New Clients

Set the right tone with new clients by sending a welcoming introduction letter that builds trust and shows you value their business.

Cold Calling via Letter

Use letters instead of phone calls to pitch to strangers, with tips for personalising your message and getting responses.

Feedback Request After a Client Declines Business

Ask declined clients for feedback to understand why they said no and find ways to rebuild the relationship.

Follow Up Letter After Sales Call

A handwritten follow up letter after a sales call shows more commitment than email and helps you stand out from competitors.

Follow Up Letter to New Clients Expressing an Interest

Send a follow up letter to new clients within a business day to remind them why your company is the right choice.

Letter Advising of New Sales Strategy

Use a letter to inform your sales team and distributors about changes to your sales strategy and what you need from them.

Letter for Business to Business Referrals

Use referral letters to tap into low-cost marketing that drives most small business growth.

Letter to Offer a Business Presentation

How to write a persuasive letter offering a business presentation to potential clients.

Requesting a Reference from Your Client

How to ask a client for a reference letter and why reaching out first makes a difference.

Sales Letter Notification of New Products

A sales letter for new products needs to highlight benefits clearly, research thoroughly, and grab attention without overexplaining what you're selling.

Sales Letter to a Business Wholesaler

Selling through wholesalers cuts your profit margins, so write your sales letter carefully and research which wholesalers match your business first.

Sales Letter to Quote for a Job

A good sales letter for a job quote needs to inform and persuade while showing you understand what the customer actually needs.

Sales Letter: Notification of Discontinued Products

Tell your customers and distributors about discontinued products with a straightforward business letter that covers timing, stock plans, and next steps.